The Daily Steals Our Editors Are Picking Up at Ulta Beauty’s Gorgeous Hair Event


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Between color, texture, and style, hair comes in all different shapes and forms. But despite how different it may look, hair has the potential to make us all feel the same — and that’s confident. Whether you consider your hair a badge of honor or a tool for self-expression, we’re all about celebrating what makes you feel unique. And what better way to celebrate than by giving yourself a little gift?

That’s where Ulta Beauty’s Gorgeous Hair Event comes in. Similar to the popular 21 Days of Beauty Event, the Gorgeous Hair Event features three weeks of daily haircare beauty steals to help you discover your best hair. Cult-favorite brands? Check. Must-have tools? Check. Major markdowns? Check! To inspire you to find something you’re extra excited about, we asked our most hair-obsessed editors to share the items they’re most excited to pick up each day of the event. From moisture masks to keep thick curls hydrated to volumizing spray perfect for adding oomph to your hair, there’s something ahead for everyone.

Senior Beauty Editor and new mom Amanda is all about effective products that save her time. This treatment helps transform her thick and frizzy hair into I-woke-up-like-this waves overnight.

“I typically like to wash my hair at night, add hair oil to prevent frizz, and then let it air-dry while I sleep. The problem is that sometimes hair oil can leave a residue on my hair that I don’t love (to say the least), but my naturally wavy hair is very porous, sucking up every type of nonoil, leave-in treatment I’ve tried. Cue the Redken One United Multi-Benefit Treatment Spray ($12, originally $24). I use this treatment on towel-dried hair, evenly applying throughout my hair before combing through. When I wake up in the morning, my normally knotty, fine hair is shiny, smooth, and tangle-free, and there is no unsightly film around my roots.”

Editorial Coordinator Haley uses this shampoo daily to keep her dry, color-treated hair healthy and hydrated.

“It seems that every time I go to the salon, I go a bit brighter with the blond. I’m always on the hunt for a good shampoo that will make my hair feel as silky and soft as it did before the added color, and the Pureology Hydrate Sheer Shampoo ($14.75, originally $29.50) is the fix I need. The silicone-free formula has my hair feeling moisturized and bouncy — almost the same as how it felt without highlights.”

Call it lazy-girl beauty or efficient time management, but anything that helps Beauty Editor Stephanie keep her oily-prone roots fresh for days is a total win in her book.

“As someone who has oily hair but also actively avoids daily shampooing, my main concern is controlling oil on those in-between days. Since scalp health plays a huge role in managing oil production, I rely on the Nioxin System 2 Kit ($22.50, originally $45), specifically the Cleanser Shampoo and Scalp Therapy Conditioner, to remove buildup and control moisture balance. Treating my scalp with the same care as my face has really helped reduce oil and allows me to go even longer between washes!”

If a voluminous, salon-quality blowout is your end game, take notes from Senior Beauty Editor Kelsey. She applies this before blow-drying to take her fine, flat hair to the next level.

“Nothing — and I do mean nothing — feels better than walking out of the salon with a fresh blowout. The best one I’ve gotten in years was at Drybar (go figure), where the stylist miraculously transformed my sad, limp hair into crazy voluminous waves. Her secret? This Drybar Southern Belle Volumizing Mousse ($13, originally $26). You can bet I keep a bottle of the stuff in my bathroom to get me as close as possible to the same salon magic at home.”

When your hair is thick, curly, short, and color-treated like Assistant Entertainment Editor Mekishana’s, managing it is a little easier with a hydrating mask on hand.

“Having thick hair is both a blessing and a curse, especially when I have to work to keep it moisturized after regular color treatments. A mask that works to revive my curls while strengthening them is more than a godsend. The DevaCurl Deep Sea Repair Seaweed Strength Mask ($18, originally $36) left my curls super soft but still defined, which is really important when you have hair as short as mine! It is deeply hydrating and allows my curls to form easily when I’m styling later on. It also smells heavenly, which is an added bonus.”


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